Speak directly to B2B buyers when they’re on the hop or during their daily routine
Audio
Cut Through the Noise
Unlike visual ads, audio delivers uninterrupted engagement in moments where your audience isn’t looking at a screen.
Reach an Active Audience
Capture attention during commutes, workouts, or while working – moments where traditional ads can’t reach them.
Personal Connection
Audio creates a one-to-one conversational feel, adding depth and emotion to your messaging.
What Makes Programmatic Audio Different?
Forget traditional methods of buying ad space on radio stations or podcasts. Programmatic audio gives you data-driven precision and flexibility, making it more effective and scalable.
Advanced Targeting
Target by demographics, behaviours, or even contextual listening habits with
unparalleled accuracy. Whether you’re reaching busy professionals on their
morning commute or decision-makers tuning into their favourite podcast,
programmatic audio ensures your message lands in front of the right
audience.
Real-Time Optimisation
Leverage real-time insights to tweak and optimise your campaigns for
maximum performance. Gone are the days of set-it-and-forget-it ad buys;
programmatic audio allows full control to adjust messaging dynamically.
Scalable and Flexible
Stream campaigns on platforms like Spotify, Pandora, Apple Podcasts, and
more. Programmatic audio ensures your ads scale effectively, reaching global
audiences without breaking the bank.
Audio Advertising That Resonates
Engage B2B professionals during podcasts and streaming business content. Our audio solutions capture undivided attention, delivering your message effectively during prime listening moments.
Focused Attention
Reach professionals during moments of concentrated listening.
Precision Account-Level Targeting
Target specific companies using our proprietary data overlays.
Reliable Measurable Outcomes
Track interaction rates and derive insightful
conversion impacts.
How is Advertising Different with FunnelFuel?
Data-Driven Targeting
Our proprietary signal intelligence engine identifies accounts using a combination of IPs, hashed emails, geo-data, and behavioural signals. Funnel Fuel doesn’t rely solely on generic intent data. Our process enriches insights with firmographics from over 70 million companies and 300 attributes. The result? Precision targeting with confidence scores media planners trust.
Account-Focused Expertise
We don’t rely on generic targeting methods. Funnel Fuel combines multiple data points to refine your target account lists, delivering ads with confidence and precision.
Clarity and Transparency
Say goodbye to black-box platforms and unclear performance metrics. Funnel Fuel delivers clear, actionable reporting that’s easy for your teams to interpret. No vague data. No guesswork.
Omnichannel Flexibility
We deliver campaigns across every relevant B2B channel, including display, native, video, CTV, audio, and digital out-of-home (DOOH). Whether you’re driving awareness at the top of the funnel or conversions at the bottom, we’ve got you covered.
Execution That Drives Results
Funnel Fuel was created to take execution seriously. We don’t just provide tools —we deliver campaigns with precision and efficiency, maximising your budget’s impact.
FAQS
How does programmatic audio work?
Programmatic audio advertising uses technology to buy and deliver ads dynamically on
streaming platforms, podcasts, and other audio environments. With advanced targeting capabilities, these ads are served to specific audiences based on data like demographics, behaviours, and preferences.
What platforms can Funnel Fuel advertise on?
We work across virtually all major audio platforms, including Spotify, Pandora, Apple
Podcasts, and other streaming services, as well as digital radio.
Does audio advertising allow audience targeting?
Yes! With programmatic audio, we use a range of different segments including
firmographics, IPs, geo locations, interests, listening habits, and specific times of day. This makes it highly effective compared to traditional broadcast methods.
Can audio campaigns integrate with other channels?
Absolutely. Programmatic audio works seamlessly with display, video, and native advertising efforts, making it a complementary addition to any multi-channel campaign strategy. Make Digital Advertising Personal Again . Get ready to cut through the noise and make your message heard in moments that matter. Funnel Fuel delivers precision-driven audio advertising that creates genuine engagement and measurable impact.
Our Expertise
From industry insights to what sets us apart – explore our latest thinking and find out what makes us different.
What You Need
to Know About Us
We’re small, but mighty and growing!
Headquartered in London, but with our team located all over the world, we cater to high calibre people who are passionate about what they do! We like to have fun and inject enthusiasm into everything we do.
When you join FunnelFuel, rest assured that you are surrounded by a supportive bunch who are here to see you grow in your career.
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Work with Us
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.