Leverage the power of video to reach targeted B2B decision makers at home
Connected TV (CTV)
Why Choose CTV Advertising?
CTV gives you visual storytelling power, backed by digital precision. It’s measurable, targetable, and orchestrated alongside your other channels — not siloed in a media plan.
Reach & Engagement Like Never Before
Connected TV (CTV) allows you to engage cord-cutters and on-demand viewers across premium streaming platforms. Unlike traditional broadcasting, it’s data-driven and measurable.
Precision Targeting
With CTV, you can tailor your message to the right audience, using rich data sets and advanced programmatic capabilities.
Unmatched Reach & Visibility
Extend beyond linear TV and capture the growing audience of on-demand video.
Brand-Building & Awareness
Use immersive, screen-dominating formats to create memorable experiences for your prospects.
Connected TV Advertising That Engages
Leverage premium video experiences on business-focused CTV properties. Our connected TV solutions merge the influence of TV with the precision of digital, bringing high-value B2B audiences right to your doorstep.
Premium Engagement
Full-screen, non-skippable formats ensure high engagement.
Accurate Precision Targeting
Target specific company IP ranges and their professional interests.
Comprehensive B2B Metrics
Measure business impact beyond traditional video metrics.
How is Advertising Different with FunnelFuel?
Data-Driven Targeting
Our proprietary signal intelligence engine identifies accounts using a combination of IPs, hashed emails, geo-data, and behavioural signals. Funnel Fuel doesn’t rely solely on generic intent data. Our process enriches insights with firmographics from over 70 million companies and 300 attributes. The result? Precision targeting with confidence scores media planners trust.
Account-Focused Expertise
We don’t rely on generic targeting methods. Funnel Fuel combines multiple data points to refine your target account lists, delivering ads with confidence and precision.
Clarity and Transparency
Say goodbye to black-box platforms and unclear performance metrics. Funnel Fuel delivers clear, actionable reporting that’s easy for your teams to interpret. No vague data. No guesswork.
Omnichannel Flexibility
We deliver campaigns across every relevant B2B channel, including display, native, video, CTV, audio, and digital out-of-home (DOOH). Whether you’re driving awareness at the top of the funnel or conversions at the bottom, we’ve got you covered.
Execution That Drives Results
Funnel Fuel was created to take execution seriously. We don’t just provide tools —we deliver campaigns with precision and efficiency, maximising your budget’s impact.
FAQS
What’s the difference between CTV and traditional TV advertising?
CTV leverages digital streaming services instead of traditional linear broadcasts. It allows advanced audience targeting and detailed reporting, offering a data-driven alternative to broad, spray-and-pray television advertising.
Is CTV just for brand awareness?
Not anymore. When linked to retargeting or lead nurture, it plays a powerful role in mid- and lower-funnel momentum.
What if we don’t have the budget or assets to create video ads?
No problem. You don’t need Super Bowl budgets to run effective CTV. Many of our clients repurpose existing content — explainer videos, product walkthroughs, or even short-form brand clips.
What kind of creative do I need?
Typically a :15 or :30 second video. We can work with your existing footage or help adapt assets for this format.
What kind of reporting and analytics are provided to understand campaign performance?
We provide comprehensive reporting that includes reach and frequency within your target segments, completion rates, website visits attributed to CTV, and where available, insights into.
Our Expertise
From industry insights to what sets us apart – explore our latest thinking and find out what makes us different.
What You Need
to Know About Us
We’re small, but mighty and growing!
Headquartered in London, but with our team located all over the world, we cater to high calibre people who are passionate about what they do! We like to have fun and inject enthusiasm into everything we do.
When you join FunnelFuel, rest assured that you are surrounded by a supportive bunch who are here to see you grow in your career.
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Work with Us
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.