Connected TV (CTV)

Leverage the power of video to reach targeted B2B decision makers at home

Why Choose CTV Advertising?

CTV gives you visual storytelling power, backed by digital precision. It’s measurable, targetable, and orchestrated alongside your other channels — not siloed in a media plan.

Seamless Integration with Content

Blend In to Stand Out. Native ads appear alongside editorial content on trusted sites — giving your message relevance and credibility without interrupting the user experience

Enhanced User Trust

By mirroring the style of editorial content, native ads build credibility and foster stronger connections with your target audience

Higher Engagement Rates

Well-executed native ads capture attention more effectively than traditional ads, leading to increased click-through rates and deeper audience interaction.

Improved Brand Perception

Delivering value-driven and relevant content through native ads elevates your brand's reputation and positions it as a reliable industry leader.

Connected TV Advertising That Engages

Leverage premium video experiences on business-focused CTV properties. Our connected TV solutions merge the influence of TV with the precision of digital, bringing high-value B2B audiences right to your doorstep.

Premium Engagement

Full-screen, non-skippable formats ensure high engagement.

Accurate Precision Targeting

Target specific company IP ranges and their professional interests.

Comprehensive B2B Metrics

Measure business impact beyond traditional video metrics.

How is Advertising Different with FunnelFuel?

Data-Driven Targeting

Our proprietary signal intelligence engine identifies accounts using a combination of IPs, hashed emails, geo-data, and behavioural signals. Funnel Fuel doesn’t rely solely on generic intent data. Our process enriches insights with firmographics from over 70 million companies and 300 attributes. The result? Precision targeting with confidence scores media planners trust.

Account-Focused Expertise

We don’t rely on generic targeting methods. Funnel Fuel combines multiple data points to refine your target account lists, delivering ads with confidence and precision.

Clarity and Transparency

Say goodbye to black-box platforms and unclear performance metrics. Funnel Fuel delivers clear, actionable reporting that’s easy for your teams to interpret. No vague data. No guesswork.

Omnichannel Flexibility

We deliver campaigns across every relevant B2B channel, including display, native, video, CTV, audio, and digital out-of-home (DOOH). Whether you’re driving awareness at the top of the funnel or conversions at the bottom, we’ve got you covered.

Execution That Drives Results

Funnel Fuel was created to take execution seriously. We don’t just provide tools —we deliver campaigns with precision and efficiency, maximising your budget’s impact.

FAQS

What’s the difference between CTV and traditional TV advertising?

CTV leverages digital streaming services instead of traditional linear broadcasts. It allows advanced audience targeting and detailed reporting, offering a data-driven alternative to broad, spray-and-pray television advertising.

Is CTV just for brand awareness?

Not anymore. When linked to retargeting or lead nurture, it plays a powerful role in mid- and lower-funnel momentum.

What if we don’t have the budget or assets to create video ads?

No problem. You don’t need Super Bowl budgets to run effective CTV. Many of our clients repurpose existing content — explainer videos, product walkthroughs, or even short-form brand clips.

What kind of creative do I need?

Typically a :15 or :30 second video. We can work with your existing footage or help adapt assets for this format.

What kind of reporting and analytics are provided to understand campaign performance?

We provide comprehensive reporting that includes reach and frequency within your target segments, completion rates, website visits attributed to CTV, and where available, insights into.