In todays post, we're looking at insights and more specifically insights with an ABM lens applied over the top. In all my years around agencies, adtech, brands and clients directly, and the various teams that service all stakeholders, everyone has always been...

Here at FunnelFuel, ABM remains one of the most requested marketing tactics, and tracking named accounts is one of the biggest use cases of our platform Journey. We have amassed a list of the most Frequently Asked Questions (FAQ) which we get asked by clients of all...

Today we’re diving into ABX, or the concept of an ‘Account Based Experience’, and how it has evolved out of the widely talked about Account Based Marketing (ABM) movement. Account Based Marketing (ABM) has been a staple in B2B marketing for years, enabling companies...

Today we're diving into the topic of Supply Path Optimisation (SPO) and how it pertains to a B2B marketer. We're looking at the concept of SPO, why its especially relevant to B2B and what we have done here at FunnelFuel to optimise the supply chain which we connect...

What are B2B marketers doing to drive their Top of Funnel (TOFU) marketing mix in 2023? According to the latest research from Insider intelligence, it's squarely into the world of social media. As you can see on the below graphic, according to B2B marketers in the...

Today, we're looking at B2B positioning and more specifically at how you can use advanced competitive intelligence gathering exercises to de-position your competitors and win their business. This journey begins with world class competitor research, with the intention...

Welcome to our blog post on B2B content marketing! If you're in the world of business to business marketing, you're likely familiar with the term content marketing. But what exactly does it mean when it comes to B2B marketing? I’ll preface that the majority of what...

We have spoken previously about the impact of 'dark social' for B2B marketers and I was interested to see the topic hit the headlines again this week with research carried out my Rand Fishkin and SparkToro. I've followed Rand since his days founding SEOMoz, which...

Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with FunnelFuel in order to avoid going through the GDPR compliance process with FunnelFuel analytics. This...

Of all of the marketing channels available to the modern B2B marketer, SEO in many ways remains one of the most perplexing - In many ways SEO still lives in an earlier incarnation of the internet where links are traded and dubious, hard to measure and hard to gauge...