Are you looking for a way to better target potential customers for your business? Building a Target Account List (TAL) can be a great way to do it. In this blog post, we’ll discuss the steps you need to take to create an effective TAL and discuss how it can help you reach the right people for your business. So read on to learn how to create the perfect TAL for your business!

Defining a Target Account List

Defining a Target Account List (TAL) is an essential part of any successful B2B sales strategy. It is the process of creating a list of companies and contacts that are most likely to be interested in buying what you have to offer. When creating a TAL, companies must consider the industry, company size, company goals and challenges, company culture, and more to determine the right accounts to target. Data-driven tools such as predictive analytics can help sales teams identify the best opportunities for their company and prioritise accounts based on their fit with a company’s value-based selling approach. By focusing on the right accounts and contacts in the right industries, organisations can increase overall sales effectiveness, improve their close rate and ultimately drive more revenue.

A well-defined TAL should consider criteria such as the size and nature of the company, its geographical location, current and potential customer needs, existing accounts, competitive landscape and potential for growth. This can give a company an understanding of their optimal headcount and the kinds of talent they should be looking to bring on board. It is important that the company has the right skills on their team to keep up with competitor advancements and customer demands. Having a well-defined TAL can make sure the company does not hire too many or too few people, saving money and streamlining operations.

Additionally, creating a segmented TAL allows for more targeted outreach and personalised messaging which can lead to increased engagement from your prospects and higher conversion rates. Thereafter, creating a segmented target account list (or TAL) provides a powerful tool that allows you to target leads and prospects more effectively. These lists enable you to create personalised messaging that can lead to higher levels of engagement and ultimately result in more conversions. Investing in a well-crafted target account list is an invaluable addition to any outbound marketing strategy.

Building Your TAL Strategically

When building your TAL strategically, it’s important to consider the current market landscape and whether our strategy is in line with the goals of our business. In particular, company revenue should be a major priority as this will directly relate to the company’s success and profitability. It is important to take a holistic view of the company and its strategy when making decisions surrounding TAL; this ensures that the company’s objectives and revenue are met. By leveraging the insights gained from TAL, companies can create an effective, yet innovative strategy that brings in profits while also keeping customers engaged.

A comprehensive TAL strategy should also consider how to utilise existing tools and technology as well as explore potential new methods of leveraging TAL to optimise performance across key stakeholders. Moreover, when crafting a comprehensive TAL strategy, it is essential to consider how to best use existing tools and technology as well as explore new methods that leverage the Target Account List to optimise performance across key stakeholders. This way, companies can ensure they have a strategy in place that optimises their success in the current market.

How to build your TAL list for free? 

The old adage that you get nothing for free largely rings true, but here at FunnelFuel we actually offer just that. FunnelFuel’s core offerings are Journey, our B2B data and insights management platform, which is intended to act like a central nervous system for B2B marketers, giving 24/7 data and insights which fuel your media buying. This includes tracking of named account behaviours on-site, with the view of delivering paid media against these accounts. Which brings me onto our ABM DSP, which is a programmatic platform built specifically for B2B.

Therefore, we allow businesses to claim a totally free of charge Target Account List from us, as our hope is you will then explore using our wider suite of services. So there you have it, there’s not quite a free lunch, but you will get a comprehensive list of all of the variables that match your ideal customer profile.

What goes into your free TAL, what variables can you add in to get the best possible results?

At this stage you may be wondering what goes into building your TAL, and specifically what variables you can toggle in order to make it as accurate as possible?

When we’re building a TAL, we follow the following order of play;

1. Identify the geo-location/s that you serve, because a TAL is useless if its serving up companies in areas that you do not serve
2. Share any data you have around your ICP – such as headcount or revenue, as this enterprise size has a big bearing on how well your offering aligns to the market
3. Identify and share any specific industries that align with your offering. We generally use NAICS codes, which are really granular.

This tool is super-useful for identifying the exact NAICS codes based on keyword searches

Analysing Your TAL for Maximum Efficiency

Careful analysis of the TAL helps us maximise our efficiency by uncovering areas where we can improve. This includes understanding our target audiences, their needs and preferences, and then creating content and materials tailored to them. By analysing company headcount numbers, we are able to better gauge how many resources are needed to deliver the best materials and services. 

Analysing our TAL also allows us to identify potential threats and opportunities, such as competitive threats or market trends that require careful consideration. In addition, we can use this analysis to improve our production capabilities, ensuring that our products and services align with the needs of our customers. With an accurate TAL assessment, our company can gain insights into how we compare with other industry players while also understanding our strengths and weaknesses as they relate to the larger market. This analysis can then be used to make the necessary strategic decisions that will help us create a competitive advantage and position us for long-term success.

The theory is solid, but how can we really analyse and optimise our TAL? this will come down to a combination of detailed segmentation in your analytics platform, alignment with the sales field and the feedback that your organisation gets from all things marketing – all of which helps to interrogate to what degree the current account targeting is on point, and how the market may or may not be moving in-line with your offerings. 

Implementing and Tracking Progress with Your TAL

A key part of any successful TAL strategy is tracking progress towards the desired goals. This requires an effective system for recording, monitoring, and analysing data to assess performance. Data should be collected regularly and systematically to accurately measure the TAL goals that have been set. The data should be analszed in order to identify where improvements can be made and to help identify areas of success. Once the data has been collected and analszed, it should be used to inform any adjustments that need to be made to the TAL strategy as needed. This cycle can help ensure that the TAL strategy is successful in achieving its desired goals.

In order to do this effectively, organisations should create a detailed plan that clearly outlines the goals and objectives of the TAL program, as well as the necessary steps for implementation. This plan should also include milestones so that progress can be tracked. Planning how to make a TAL should include gathering insights from stakeholders to set goals and objectives, selecting products or services to be offered, establishing how customers will interact with the program and how it will be monitored for performance. Additionally, a plan should outline how the TAL will be marketed and how resources should be allocated for its successful implementation. Once all the elements of the plan have been created, the organisation can begin implementing the TAL with confidence that it has a clear roadmap in place.

Additionally, it is important to set up systems for evaluating progress and providing feedback on results to ensure that the TAL program is successful and achieving its intended outcomes. This process should involve both quantitative and qualitative data collection in order to get a comprehensive picture of performance Also, company headcount is a major part of evaluating TAL success, as this data allows stakeholders to track the number of people that have been trained and how much knowledge is being retained. Collecting both quantitative and qualitative data will provide a fuller picture of the company’s progress towards its goals and objectives, while at the same time guiding decision-making related to further development of TAL.

To Conclude

In conclusion, building a Target Account List (TAL) is an important step in the process of targeting the right people for your business. A well-crafted TAL can help you to create more effective campaigns, reach the right people more quickly, and increase your overall sales. By following the steps outlined in this article, you can create an effective TAL that will help your business to reach its maximum potential.