Native

Engage & build trust with ads that blend seamlessly with relevant content

Why Choose Native Advertising?

Native display isn’t just about greater visibility. It ensures that your message contextually aligns with the reader’s intent, delivering better engagement and a higher likelihood of conversion. Consumers are often bombarded with ads, leading to “banner blindness”—the tendency to ignore traditional ads. Native ads solve this issue because they don’t disrupt the user experience. By blending in naturally with the content, they provide valuable information without feeling like an interruption.

Seamless Integration with Content

Blend In to Stand Out. Native ads appear alongside editorial content on trusted sites — giving your message relevance and credibility without interrupting the user experience

Enhanced User Trust

By mirroring the style of editorial content, native ads build credibility and foster stronger connections with your target audience

Higher Engagement Rates

Well-executed native ads capture attention more effectively than traditional ads, leading to increased click-through rates and deeper audience interaction.

Improved Brand Perception

Delivering value-driven and relevant content through native ads elevates your brand's reputation and positions it as a reliable industry leader.

Here’s how we do it differently

Proprietary Signal Intelligence

Funnel Fuel combines hashed emails, IPs, geo-location, behavioural signals, and real-time
firmographics to ensure only the highest-potential accounts are targeted.

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Cutting-Edge Activation

We execute campaigns across every relevant B2B channel, including display, video, DOOH,
native, and audio, so your message stays consistent and engaging.

Comprehensive Analytics

Our advanced reporting tools provide detailed account-level insights, giving you clarity on
performance beyond standard CPMs and CTRs.

How is Advertising Different with FunnelFuel?

Data-Driven Targeting

Our proprietary signal intelligence engine identifies accounts using a combination of IPs, hashed emails, geo-data, and behavioural signals. Funnel Fuel doesn’t rely solely on generic intent data. Our process enriches insights with firmographics from over 70 million companies and 300 attributes. The result? Precision targeting with confidence scores media planners trust.

Account-Focused Expertise

We don’t rely on generic targeting methods. Funnel Fuel combines multiple data points to refine your target account lists, delivering ads with confidence and precision.

Clarity and Transparency

Say goodbye to black-box platforms and unclear performance metrics. Funnel Fuel delivers clear, actionable reporting that’s easy for your teams to interpret. No vague data. No guesswork.

Omnichannel Flexibility

We deliver campaigns across every relevant B2B channel, including display, native, video, CTV, audio, and digital out-of-home (DOOH). Whether you’re driving awareness at the top of the funnel or conversions at the bottom, we’ve got you covered.

Execution That Drives Results

Funnel Fuel was created to take execution seriously. We don’t just provide tools —we deliver campaigns with precision and efficiency, maximising your budget’s impact.

FAQS

What is native advertising?

Native advertising integrates your brand’s message into the look and feel of the platform it’s displayed on—for example, articles, videos, or editorial content on premium websites. Unlike display ads, native formats are less intrusive and more engaging.

How does Funnel Fuel target the right audiences?

We don’t just use account lists or generic intent data. Our platform combines multiple data points (IPs, geolocation, hashed emails, and behavioural insights) to ensure you’re reaching the most qualified leads with precision.

Can native advertising work for long B2B sales cycles?

Absolutely. Native advertising is ideal for building awareness and trust during complex, research-heavy buying cycles. Funnel Fuel enhances this process by delivering data-backed insights at every stage.

How does native advertising differ from intent-based campaigns?

Unlike intent-based campaigns that rely solely on third-party intent signals, native advertising delivers contextual relevance while nurturing prospects during earlier stages of the buyer’s journey.