Reach B2B audiences anytime, anywhere with powerful, engaging content
Video
Why Choose Video Advertising?
Traditional advertising often struggles to deliver the reach, engagement, or precision modern marketers need. Video advertising is designed to bridge that gap. Combining visual storytelling with powerful targeting capabilities, it captures attention, builds trust, and keeps your brand top-of-mind throughout lengthy B2B buying cycles
Multi-Channel Activation
We activate awareness, engagement, ad conversion-focused campaigns across every key channel in the B2B landscape—including CTV, YouTube, in-app video, and more.
It’s Built for Modern Attention Spans
Buyers today are juggling channels, tabs, and tasks. Video adapts — delivering impact in 6 seconds or 60, in-feed or full-screen, on desktop or mobile.
It Works Without Clicks
Unlike channels that depend on click-throughs, video builds brand memory and message retention just by being seen. That’s crucial when targeting stakeholders who rarely engage directly — but still influence deals.
How is Video Different?
Video advertising delivers dynamic, compelling messages across key channels, ensuring your brand stands out in a crowded digital landscape. Video advertising can be placed before (pre-roll), during (mid-roll) and after (post-roll) video content – as well as ‘outstream’ in social environments, apps and on content sites.
Multi-channel delivery
Your message travels with your audience. CTV, DOOH, social, display and on-site placements keep you visible across the whole buying committee, not just marketing.
Contextual relevance
Video slots naturally into editorial environments, trusted industry platforms, and even out-of-home displays, connecting brand and value proposition at every stage.
Performance at scale
With programmatic tools, we optimise for engagement, clicks, or video views. Video is now as smart as any other channel in your stack.
How is Advertising Different with FunnelFuel?
Data-Driven Targeting
Our proprietary signal intelligence engine identifies accounts using a combination of IPs, hashed emails, geo-data, and behavioural signals. Funnel Fuel doesn’t rely solely on generic intent data. Our process enriches insights with firmographics from over 70 million companies and 300 attributes. The result? Precision targeting with confidence scores media planners trust.
Account-Focused Expertise
We don’t rely on generic targeting methods. Funnel Fuel combines multiple data points to refine your target account lists, delivering ads with confidence and precision.
Clarity and Transparency
Say goodbye to black-box platforms and unclear performance metrics. Funnel Fuel delivers clear, actionable reporting that’s easy for your teams to interpret. No vague data. No guesswork.
Omnichannel Flexibility
We deliver campaigns across every relevant B2B channel, including display, native, video, CTV, audio, and digital out-of-home (DOOH). Whether you’re driving awareness at the top of the funnel or conversions at the bottom, we’ve got you covered.
Execution That Drives Results
Funnel Fuel was created to take execution seriously. We don’t just provide tools —we deliver campaigns with precision and efficiency, maximising your budget’s impact.
FAQS
What is programmatic video advertising?
Programmatic video advertising uses automated technology driven by data and algorithms to purchase and deliver video ads. Unlike traditional methods, it dynamically targets audiences based on real-time behaviour, intent, and demographics.
Why is video effective for B2B marketing?
Video simplifies complex messages, engages busy decision-makers, and fits seamlessly into long buying cycles. It combines visual storytelling with precision targeting to create a lasting impact.
How can programmatic video ads be measured?
Programmatic video ads are measured through a mix of engagement metrics, attention signals, and account-level insights. Core indicators include view-through rates, video completion rates, average watch time, and click-through rates Funnel Fuel offers detailed account-level insights that align metrics with your goals.
What makes Funnel Fuel different from other video platforms?
Transparency, targeting precision, and B2B-first design. Unlike black-box DSPs, we provide clear reporting, optimise to business outcomes, and support full-funnel activation across video and beyond.
Where will our video ads appear?
We run campaigns across premium inventory — including YouTube, CTV apps, business-focused publishers, and in-app video — aligned to your audience and campaign goals.
Our Expertise
From industry insights to what sets us apart – explore our latest thinking and find out what makes us different.
What You Need
to Know About Us
We’re small, but mighty and growing!
Headquartered in London, but with our team located all over the world, we cater to high calibre people who are passionate about what they do! We like to have fun and inject enthusiasm into everything we do.
When you join FunnelFuel, rest assured that you are surrounded by a supportive bunch who are here to see you grow in your career.
Other Channels
Work with Us
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.