Powering the growth of the World's largest B2B clients
Fuelled by insights. Powered by a bespoke B2B tech-stack. Enabled by complete sector specialism.
B2B Data, Insights & Media Buying Platform
The FunnelFuel platform uniquely combines proprietary B2B data, enterprise analytics and next-generation programmatic media buying in order to transform page views into pipeline
FunnelFuel partners with leading B2B agencies and publishers to deliver sector-specific expertise
Unlock the Full Potential of Your Data with Expert B2B Advertising Solutions
At FunnelFuel, we understand that maximising the value of your data can be a daunting task. We are here to rise to the challenge and provide you with tailored solutions that address your specific business needs. As seasoned professionals in data science, analytics, and programmatic trading, we possess the expertise and know-how to turn your data into actionable insights.
We deliver a specialised programmatic offering for B2B advertisers
Verified Business Targeting
From industry to employee level
B2B Contextual Targeting
170+ B2B taxonomy with page level targeting, globally.
B2B DCO Targeting
Adaptive templating which uses analytics signals to adapt the creative to enable 1:1 digital messaging.
Business level reporting & insights
Insights that shape live campaigns and power your future planning and growth.
Journey – Our Insights & analytics tool
Demonstrate ROI across your marketing mix, and measure marking impact on an account level.
Build your Target Account List (TAL) based on dozens of parameters. Understand and discover new named accounts using our TAL lookalike modelling, uncovering unknown potential customers. This data helps set-up our analytics monitoring and informs media buying, creating a synergised planning and execution cycle.
The only B2B-centric web analytics & insights platform, capturing 100% of your web visits. Designed with tools specifically needed by B2B marketers; including named-account visitor tracking, web form analytics, and company intent funnels. Set goals, measure target audience behaviour and segment users ready for media activation
Leverage the unique targeting enabled by our B2B data and the insights driven by our analytics to stimulate demand and convert customers. We automate the brand journey delivering a sales pipeline of leads direct into their CRM platform. Enabled by our programmatic ABM DSP, an enterprise grade ABM & B2B bidder
We Believe B2B Publishers & Marketers Need Solutions Built For The B2B landscape
We Built Technology For B2B
FunnelFuel was born to bring a B2B-centric technology stack to this ecosystem, directly addressing the precise needs of B2B publishers and advertisers >>
We Started With B2B Data
We developed a global organisation database with full firmographic profiling to make this task easier, enabling marketers to identify all of the organisations which meet their ICP. Using ICP lookalike modelling, borrowing a concept from B2C marketing but applying it to B2B, we enable a one click solution which builds an ICP list which matches your target audience, geo-fenced to the territories where you do business.
We Built Web Analytics Which Capture The Data That B2B Marketers & Publishers Really Need
Generalist analytics platforms like Google Analytics sample your data, using modelling to estimate what is going on across the web. These free services are saving resources using these modelling methods, because they are implemented on the biggest websites globally, carrying billions of daily page views.
B2B volumes are smaller but much greater precision is required. Services like GA also do not provide the detailed data around ICP’s and how they interact in order to enable you to gain the real insights needed to turn page views into pipeline. Our analytics are different.
We capture 100% of page views. We show detailed user journeys for all organisations which come on to your site and apps. We offer session recordings and heat maps so you can dial in on exactly what an ICP has done on your site. We enable form analytics and other tools which aren’t available in B2C analytics platforms.
We Re-Designed Programmatic Advertising For B2B Marketers
We believe that B2B media buying has to be smarter. We believe that B2B advertisers need to augment the research journey that a prospect is on, engaging an ITDM at their moment of research and not interrupting their commute home by covering CandyCrush in your brands messages.
We built a semantic targeting taxonomy for B2B covering hundreds of topics and thousands of B2B brands, services and specific market participants. We combine this with the ability to target large organisations, in their place of work, on work devices – meaning we eliminate a swathes of wasted ad impressions. We enable ad creative to be targeted at specific verticals, company profiles and companies directly, delivering a personalised outreach which wins more clicks, and gets more ICP’s to your web site – where our analytics finishes off our 360 degree view by deeply measuring engagement and delivering insights.
Ben Hewit, Spark Foundry
“FunnelFuel’s performance is significantly above average. We have seen campaigns over-perform by up to 15%”
Joe Fried, Dentsu Aegis Empower
“We work with FunnelFuelbecause of the ease of transactability across multiple creative formats and inventory types with one partner.”
Will Heins, Hearts & Science
“The platform is great. It has a simple construction with an easy, intuitive workflow. There are very few platforms as good as theirs.”
Calling Time On GA
Why choose us.
Collect Game-Changing Data
Maximise Every Digital Investment
Generate More Revenue
Fuel Your Sales Team
Shorten Sales Cycles
From the blog.
B2B Positioning: How To De-position Your Competitors Using This Competitive Intelligence Framework & Gain Mindshare
Today, we're looking at B2B positioning and more specifically at how you can use advanced...
Implementing World-Class B2B Content Marketing To Move Your Marketing Needle
Welcome to our blog post on B2B content marketing! If you're in the world of business to business...
Dark Social Falsely Attributes B2B Web Traffic as “Direct”: Unmasking Dark Social For B2B Marketers
We have spoken previously about the impact of 'dark social' for B2B marketers and I was interested...
As the Legality of Google Analytics Gets Called Into Question Again; Here’s How To Not Process Any PII With FunnelFuel
Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this...
Scaling B2B SEO; AI Content & Programmatic SEO Tactics To Dominate Search Engines & Lower SEM Costs
Of all of the marketing channels available to the modern B2B marketer, SEO in many ways remains...
The Future of B2B Advertising: Pandemic Digital Shifts Are Here To Stay & Now TV Is Coming Into The Mix
2023 is a pivotal year for B2B, with US spend topping $15b. As pandemic shifts to digital take root, TV is now becoming a go-to B2B marketing channel driven by new-found addressability.