Measurement
Advanced analytics capabilities powered by proprietary reporting tools.
FunnelFuel's Audience Analytics
Convert anonymous site visitors into identifiable, actionable insights.
Seamlessly activate campaigns, using your first-party data, for better targeting and performance.
Benchmark performance based on real business outcomes.
Benchmark performance against intent-driven KPIs for better insights.
Create bespoke first-party intent signals.
Omni-Channel Reporting
Customer Segments
Build and report on your audience segments, based on the content they are consuming, with machine learning and AI.
Account Based
Valuable insights to optimise strategies, personalise outreach and maximise the effectiveness of ad spend.
Integrated Leads & Ads
Create a single, cohesive view of how ad spend drives lead generation and contributes to the sales pipeline.
Custom Reporting
Custom ad and intent data reports, offering a deeper understanding of customer behaviour.
How FunnelFuel’s Audience Analytics Platform Measures Awareness and Engagement for Brands & Agencies:
Type of Content Measurement
Understand how top-of-funnel content (such as video) performs against mid-to-low funnel content (such as ‘how to buy’ content).
Brand Metrics
Tracking depth-of-engagement against company in the form of ‘attention minutes by company’ and tracking those over time.
Awareness
Leads to increased visits from target accounts using branded organic search – which is tracked.
Custom Intent Models
Linked to aspects like time on site, scroll depth, navigation path, key page visits etc. Defined on a product-by-product basis.
Dynamic Creative Optimisation
Linked to custom intent scores and personalised highly relevant messaging, served to end-users depending on where they sit in the funnel and their specific product interest.
Attribution Modelling
Across all devices, ad formats and channels. Measure true impact of digital-out-of-home (DOOH) activity through hyper location-based attribution.