We are FunnelFuel.

We know technology and data makes marketing better. But that’s only true if it was built for the purpose it’s being used for. 

B2B Marketers have challenges that don’t exist in other areas. The sales process can be long, drawn-out and involves several stakeholders taking time to make any significant buying decision. We believe the role of data and technology is to help B2B Marketers understand more about these complex buying journeys.

Data informs you of the next best action to take if you know it’s robust and accurate data (as well as being compliant). It allows you to create the maximum impact based on a deeper understanding of that prospect.

It also validates or challenges your marketing activity. What is really generating the business results and can you demonstrate that based on transparent data that is truly a reflection on the prospects activity and engagement.

That’s why we have built an analytics platform that gives you actionable insight and is 100% built for B2B marketers. We call it Journey.

Technology should the there to help you action data in a seamless and transparent way. It means leveraging data to create better marketing campaigns based on real insight that is different for every client. Journey helps clients deliver on this.