In the B2B digital advertising realm, originally designed for B2C landscape, the supply chain has evolved into a convoluted and inefficient network of transactions, resulting in high costs and lack of transparency. Unsurprisingly many participants in B2B digital marketing are unaware of this reality because the system “works” superficially. Advertisers and suppliers tend to focus on managing exceptions or exploring new opportunities like Generative AI, neglecting the need for fundamental improvements. However, we believe it’s crucial for the industry to prioritize enhancing this supply chain, given its significant share of B2B marketing expenditure, according to Gartner. Changes in technology, buyer behavior, and regulations are exposing the inadequacy of current processes, necessitating a rethink for modern B2B marketers.
Well, we’re changing that.
Founded in 2020, FunnelFuel is a B2B demand gen platform that specialises in data-driven advertising, audience analytics, and lead gen solutions. In an industry striving for personalisation and actionable insights, traditional tools often fall short—especially with the decline of cookies and the limitations of Google Analytics.
FunnelFuel empowers modern marketers by providing a set of capabilities to identify, target, deliver and report on B2B digital advertising.
In everything we do, planning, activation, data management, analytics and reporting, we’ll be transparent.
We constantly challenge the status quo for the benefit of the B2B marketing industry as a whole.
We developed Funnel Fuel’s capabilities for you to have the authors on hand to tailor to your needs, not a predetermined methodology, framework or way of working.
We’ll call it as we see it, however uncomfortable that may be, for the benefit of our clients and the industry.
Yes, we’re small, but we pack a big punch as our team’s depth of knowledge and expertise ensures your digital marketing is agile and will allow you to pivot as well as scale.
We’ll actively seek opportunities for advertisers, agencies and publishers to regain control of their own digital destiny — it’s what we set out to do from the outset.
Data is nothing without actionable insights to inform, optimise and drive improvement.
