B2B Analytics
Our B2B-focused web analytics platform captures 100% of your web visits. Tailored for B2B marketers, it includes named-account visitor tracking, web form analytics, and company intent funnels. Set goals, measure audience behaviour, and segment users for media activation.
Named Accounts Tracking
Journey tracks all visiting companies, detailing their journey on your site, actions taken, and completed goals. It creates intent funnels to gauge each company’s engagement, revealing the depth of interaction on each visit. These insights power your media and marketing strategies.
B2B Web Analytics
Journey offers an enterprise-grade alternative to Google Analytics, enriched with B2B data. Unlike GA and other standalone analytics platforms with FunnelFuel this data becomes far more actionable. Connected to FunnelFuel’s custom B2B Demand Side Platform (DSP), it enables seamless programmatic activation tailored to your key targets.
Tag Manager
Journey’s tag manager streamlines marketing script management on your site, without needing engineering assistance. It fires scripts based on your customisable rules, allowing precise pixel placement for a competitive edge. This enables audience segmentation based on website engagement, enhancing creative targeting and overall campaign effectiveness.
B2B Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is often overlooked but is vital. B2B audiences are significantly harder to locate, engage and drive through to your website. Journey’s A/B testing tool splits traffic to optimise landing pages, while session recordings and heat maps provide valuable insights into user behaviour. Together these tools ensure your landing pages are optimising your marketing investment. So when a key ITDM or other prospect is delivered to your site, it’s imperative that the website works as hard as possible to move that user through your funnel.
100% of Data Captured
Journey’s tag manager streamlines marketing script management on your site, without needing engineering assistance. It fires scripts based on your customisable rules, allowing precise pixel placement for a competitive edge. This enables audience segmentation based on website engagement, enhancing creative targeting and overall campaign effectiveness.
Multi-Touch Attribution
Journey introduces multi-touch and multi-channel attribution modelling, providing insights into how your marketing efforts contribute to conversions. You can measure conversions across all marketing channels, from organic to paid media, using various attribution models:
- Last interaction
- Last Non-Direct
- First Interaction
- Linear
- Position-based
- Time decay
Easily compare performance across these models to generate a comprehensive picture of your marketing activity.
Insight Reports
Journey allows you to effortlessly create and schedule highly detailed reports. These reports are compiled across 140 trackable metrics, including 54 dimensions related to visitors, 7 for visitor location, 15 custom variable dimensions, 26 for onsite behaviours, 5 event dimensions, 14 acquisition-related variables, 7 form dimensions, and 11 for multimedia consumption. This comprehensive overview provides insight into all activities on your site.
