We exist to fix what’s broken in B2B digital advertising. Learn about who we are, what drives us and the people behind it all.
About Us
Who We Are
We exist to fix what’s broken in B2B digital advertising.
FunnelFuel is a managed service and technology provider built to improve the effectiveness, efficiency and ROI of B2B digital advertising.
We enable B2B marketers and their agency partners to clearly prove business impact and bottom-line results from their programmatic digital advertising.
Our managed service combines a vendor-agnostic approach with our own proprietary technology and in-house expertise to create tailored ABM solutions for B2B brands worldwide.
The advertising ecosystem wasn’t built for B2B.
FunnelFuel was created to change that.
Display & Native
Advertising
Video Advertising
Audio Advertising
Digital out of Home
(DOOH)
Connected TV
(CTV)
Content
Syndication
Omnichannel Advertising
Powered by ABM
Our Mission
To redefine how B2B marketers drive growth, by delivering high-performing advertising, across every channel, with measurable outcomes
Our Founder’s Story
Our founders spent years watching B2B digital advertising fall short. They had seen the B2B digital advertising industry from every angle – client, agency, publisher – and they knew it could be so much better.
The problem? A convoluted supply chain built for B2C, not B2B. High costs, poor transparency and a system that “works” superficially. Someone needed to fix it.
So in 2022, they did. FunnelFuel was founded on a simple belief: bring the right people together with the right technology, and there’s nothing you can’t achieve.
Our Values
We’re transparent
& accountable
We’re transparent
& accountable
No smoke and mirrors here. From planning and activation to data and reporting, what you see is what you get – no hidden costs, no contract lock-ins.
We put people first
We put people first
Whether it's our team or our clients, people are at the heart of everything we do. We invest in our own and we work hard to make sure our customers get the outcomes they actually care about.
We’re change
catalysts
We’re change
catalysts
The B2B advertising industry needed a shake-up — so we're shaking it. We constantly challenge the status quo, evolving our thinking and our technology to keep our clients ahead of the curve.
We cut the BS
We cut the BS
We say it like it is – even when it's uncomfortable. No jargon, no fluff, just honest conversations that are genuinely useful to you and good for the industry.
We empower
our customers
We empower
our customers
We don't just run campaigns – we give you the insights and knowledge to take control of your own digital destiny. Better decisions, better outcomes, every time.
Trusted by Brands
All Over the World
Our Customers
The People Behind
Your Campaigns
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.
Hear Directly From the FunnelFuel Team
In this video our CEO, Dan, explains what FunnelFuel does in a nutshell. He explores how we take the existing advertising eco-system and make it work properly for B2B advertisers.
Dan Shaw
Co-Founder & CEO
Listen to Liv talk through the end-to-end FunnelFuel experience. How we work with you to understand your business and deliver optimal outcomes every step of the way.
Olivia Martin
VP of Customer Success
In this video our CTO, Adam, delves into FunnelFuel’s proprietary tech stack, explaining how and why we invested in our own tech, what it delivers and the part that AI has to play.
Adam Johnston
CTOOur Expertise
A Culture Worth Talking About
Great work starts with great people. Take a peek behind the scenes at the culture, the team and the ethos that drives everything we do.
An Award-winning Business
Good at what we do? Apparently so!
FunnelFuel in Just One Word
We asked our team “If you had to sum up our company in one word, what would it be?”. Here are a few of their answers…
Work with Us
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.