FunnelFuel omnichannel advertising, built for ABM.
Reach your target accounts across every channel, with precision and confidence.
Channels
Digital Advertising That Serves Your ABM Strategy
Most “omnichannel” advertising refers to the same generic ad, being shown in more places. That’s not ABM – it’s just more noise, aimed a bit more broadly!
At FunnelFuel, we build truly omnichannel campaigns around your named accounts, and across channels that have traditionally lived outside ABM’s reach, such as DOOH, CTV and audio.
Whether you’re running one-to-one campaigns against a handful of strategic accounts, one-to-few against a target list, or one-to-many across a segment, we can match the channel mix, messaging, and account scoring to the tier – so all your campaigns are powered by ABM.
Why Omnichannel Advertising Works
B2B buying decisions are complex and in ABM they involve even more stakeholders across ever-longer cycles. Omnichannel advertising lets you reach the right people, wherever they are. Using a combination of display, video, native, audio, CTV and digital out-of-home (DOOH), you can touch your buyer multiple times throughout their day.
Strategic Reach
Connect with every stakeholder on the buying committee, at the account level, to maximise coverage across your target accounts.
Deeper Engagement
Build meaningful connections by aligning tone, timing, and intent to where each account actually is in its journey.
Data-Driven Targeting
Leverage data to engage the right accounts, not just a broad audience, when and where it matters most.
Here’s how we do it differently
Proprietary Signal Intelligence
At FunnelFuel, we combines hashed emails, IP addresses, geo-location, behavioural signals, and real-time firmographics to reach your target account list, so only the highest-potential accounts get budget.
Cutting-Edge Activation
We execute ABM campaigns across every relevant B2B channel, including display, video, DOOH, CTV and audio, so your message stays consistent to each named account.
Comprehensive Analytics
Our advanced reporting tools provide detailed account-level insights, so you can see which target accounts are actually engaging, not just clicking, giving you clarity beyond standard CPMs and CTRs.
FAQS
What is omnichannel digital advertising?
Omnichannel digital advertising is the practice of delivering coordinated ad campaigns across multiple channels and devices. Unlike single-channel strategies, omnichannel campaigns ensure your message is consistent wherever potential customers may see it, from websites and connected TV to audio platforms and mobile apps.
What is account-based marketing (ABM)?
Account-based marketing (ABM) is a strategic approach where marketing and sales teams identify and target a defined list of named accounts, rather than casting a wide net across a broad demographic or dynamically-targeted audience. Instead of asking "who might be interested," ABM starts with "these are the accounts we want to win" and builds messaging, content and outreach around the specific needs, priorities and buying committees within those accounts.
Because the target list is known and fixed, ABM allows for a level of personalisation that broader approaches can't match – messaging can be tailored to where each buyer sits in their journey and delivered through the channels and moments that reach them exactly where they are, rather than a single message pushed out at scale.
Where traditional demand generation optimises for volume of leads, ABM optimises for relevance and depth of engagement with a smaller, higher-value set of target companies – treating each account, not each individual, as the unit of strategy.
What is account-based advertising (ABA)?
Account-based advertising (ABA) is a form of Account-based marketing (ABM) which involves running ad campaigns against a defined list of named accounts, rather than a broad demographic or purely lookalike audience. Instead of asking "who might be interested," ABA & ABM start with "these are the accounts we want to win" and builds targeting, messaging, and measurement around them.
How does FunnelFuel’s targeting differ from traditional methods?
We combine multiple real-time data signals. This enables us to identify and prioritise high-potential accounts with extreme precision, unlike traditional methods that rely solely on intent data or outdated cookie-based tracking.
What channels does FunnelFuel cover?
We activate campaigns across all relevant B2B digital channels, including display, video, native, audio, CTV and DOOH. Our omnichannel strategy ensures your brand remains visible throughout long and complex buying cycles.
Can I use ABM tactics across DOOH, CTV and audio campaigns?
Yes. DOOH, CTV and audio aren't just brand-awareness channels for us – we apply the same account-level targeting and scoring to them as we do to display and native. DOOH can be geo-targeted to locations tied to your account list, CTV and audio can be matched against your named accounts using the same signal-based targeting, so every channel in the mix is working toward the same accounts.
Do you support 1:1, 1:few, and 1:many ABM tiers?
Yes. We tailor the channel mix and messaging depth to the tier: highly personalised, higher-touch campaigns for 1:1 strategic accounts, tailored messaging by segment for 1:few, and broader but still account-scored coverage for 1:many.
How is ABM targeting different from standard intent-based targeting?
Standard intent targeting looks for anyone showing relevant signals. ABM targeting starts with your list of named accounts and only activates against those – or against a scored expansion of them – so budget isn't spent reaching accounts that were never going to convert.
Can I measure engagement at the account level, not just campaign level?
Yes. Alongside standard campaign metrics, we report on account-level engagement – which named accounts are engaging, across which channels, and how that maps to your account list – so you can see ABM impact, not just impressions.
Can I measure ROI with FunnelFuel?
While attribution in modern digital advertising is increasingly complex, FunnelFuel provides detailed performance analytics, including tangible metrics like account-level engagement, and campaign-specific impact insights to help you measure success effectively.
Our Expertise
From industry insights to what sets us apart – explore our latest thinking and find out what makes us different.
What You Need
to Know About Us
We’re small, but mighty and growing!
Headquartered in London, but with our team located all over the world, we cater to high calibre people who are passionate about what they do! We like to have fun and inject enthusiasm into everything we do.
When you join FunnelFuel, rest assured that you are surrounded by a supportive bunch who are here to see you grow in your career.
Work With Us
From strategy to execution, our experts bring creativity, insight, and dedication to every campaign. Get to know the people who turn ideas into results.