Creating Winning B2B Marketing Strategies Based on Data and Analytics

In today’s business world, data and analytics are more important than ever before. By leveraging data and analytics, businesses can gain a competitive edge and make better-informed decisions about their marketing strategies. B2B sales have never been harder to come by, and today we’ll explore why its time to up-skill your tech stack in order to ensure you’re capturing the data which will move the needle for your business.

When it comes to creating winning marketing strategies, there are a few key things to keep in mind. First, you need to have a clear understanding of your target audience. Second, you need to know what type of content will resonate with your target audience. And third, you need to be able to track and measure your results so that you can continuously optimise your campaigns.

Here are a few tips for using data and analytics to create winning B2B marketing strategies:

1. Know Your Target Audience
One of the most important things you can do when creating a marketing strategy is to have a clear understanding of your target audience (TAL). Who are they? What are their pain points? What type of content do they consume? What knowledge gaps do they have which your business is well placed and qualified to help fill? By answering these questions, you’ll be able to create targeted campaigns that resonates with your audience. This process should be highly focussed on driving consumable content which having being read, will leave your reader with some targeted action items that they can follow in order to move forward in their exploration of this topic.

Want a FREE TAL for your business? TAL’s are notoriously hard to build out because there’s rarely a convenient resource that is able to output companies which match your organisations individual solutions. At FunnelFuel, we build TAL’s for clients by asking questions around your ‘best customers’ – those that really meet your solutions head on and are best poised to take advantage – and we then model them, and run them against our audience builder which outputs a full list of ALL companies that match. Reach out to us today and book your call, and we’ll provide a free TAL for your business. 

Get Your FREE TAL

2. Create Compelling Content
Once you know who your target audience is, it’s time to start creating compelling content that will resonate with them. When creating content, it’s important to keep in mind the different stages of the buyer’s journey. For example, if your target audience is in the awareness stage, you’ll want to create content that educates them about your product or service. If they’re in the consideration stage, you’ll want to create content that helps them compare different options. And if they’re in the decision stage, you’ll want to create content that helps them make a purchase. By creating targeted content for each stage of the buyer’s journey, you’ll be able to guide your prospects through the sales process and increase conversions.

You also need to consider the different mediums that you’ll be using in your full marketing strategy. There’s so many places that content of differing forms, lengths and functions can and will live. You’ll likely be needing content that resonates with the sub-set of your audience in advertising environments (social, paid search and programmatic ads), longer form website content, shorter form email copy, potentially guest and sponsored posts, organic social posts and much more. Content can and should be in all key forms, including written, video and audio.

3. Track and Measure Your Results
Finally, it’s important to track and measure your results so that you can continuously optimise your advert campaigns, organic campaigns and online brand performance. There are a number of different metrics you can track, but some of the most important ones include website traffic, conversion rate, cost per lead, and return on investment (ROI). By tracking these metrics, you’ll be able to see what’s working and what’s not so that you can make necessary adjustments to improve your results over time.

Did you know that tracking is getting harder because internet cookies are getting deprecated? That is why we built our FunnelFuel cookieless analytics solution.

Besides tracking the obvious stuff mentioned above, we introeuced unique capabilities to track the things that B2B marketers care about like;

  • Goals and funnels – add as many goals as you want and link them to a funnel, and automatically see your prospects move through the varying stages from awareness to conversion
  • Lead forms – conversion rates, drop off points, time to complete
  • Companies – see which companies have been on your site and what they have been doing, how long they have been there for, and watch screen recordings of their interactions
  • Full attribution modelling to see how all of the different parts of your marketing funnel from SEO to paid search work together to drive prospects through your funnels.

Conclusion
Data and analytics are essential for creating winning marketing strategies. By understanding your target audience and creating targeted content, you can increase website traffic, conversion rates, and ROI. And by tracking and measuring your results, you can continuously optimise your campaigns for even better results. By using unique tools like the FunnelFuel analytics you can gain insights which your competitors don’t have and by addressing your entire TAL you can market to a bigger and more robust pool of potential customers then you realised were available.

Ready to discuss how the FunnelFuel technology stack can help you drive your business forward? book your free discovery call today

Book your FREE discovery call today

0 Comments

Recent Posts

B2B Marketers; The Cookie Demise Is Already Biting, Here Is A Game Plan For 2024

After years of calling wolf, it looks increasingly certain that cookies will be eliminated during 2024. Google Chrome, the last major browser bastion of the cookie based internet will begin deprecation in January, culling 1% of their cookie pools and by June ‘24, they...

25 Most Powerful Account Based Marketing Insights From The FunnelFuel Analytics

In todays post, we're looking at insights and more specifically insights with an ABM lens applied over the top. In all my years around agencies, adtech, brands and clients directly, and the various teams that service all stakeholders, everyone has always been...

2023 Best Guide To ABM: Your Account Based Marketing Cheat-Sheet

Here at FunnelFuel, ABM remains one of the most requested marketing tactics, and tracking named accounts is one of the biggest use cases of our platform Journey. We have amassed a list of the most Frequently Asked Questions (FAQ) which we get asked by clients of all...

What is ABX? Uncovering The Power of An Account Based Experience B2B Marketing

Today we’re diving into ABX, or the concept of an ‘Account Based Experience’, and how it has evolved out of the widely talked about Account Based Marketing (ABM) movement. Account Based Marketing (ABM) has been a staple in B2B marketing for years, enabling companies...

Unlocking Programmatic Performance with Supply Path Optimisation (SPO) for B2B Marketers

Today we're diving into the topic of Supply Path Optimisation (SPO) and how it pertains to a B2B marketer. We're looking at the concept of SPO, why its especially relevant to B2B and what we have done here at FunnelFuel to optimise the supply chain which we connect...

Dissecting & Optimising The Best-In-Class TOFU B2B Media Mix (April 2023 stats)

What are B2B marketers doing to drive their Top of Funnel (TOFU) marketing mix in 2023? According to the latest research from Insider intelligence, it's squarely into the world of social media. As you can see on the below graphic, according to B2B marketers in the...

B2B Positioning: How To De-position Your Competitors Using This Competitive Intelligence Framework & Gain Mindshare

Today, we're looking at B2B positioning and more specifically at how you can use advanced competitive intelligence gathering exercises to de-position your competitors and win their business. This journey begins with world class competitor research, with the intention...

Implementing World-Class B2B Content Marketing To Move Your Marketing Needle

Welcome to our blog post on B2B content marketing! If you're in the world of business to business marketing, you're likely familiar with the term content marketing. But what exactly does it mean when it comes to B2B marketing? I’ll preface that the majority of what...

Dark Social Falsely Attributes B2B Web Traffic as “Direct”: Unmasking Dark Social For B2B Marketers

We have spoken previously about the impact of 'dark social' for B2B marketers and I was interested to see the topic hit the headlines again this week with research carried out my Rand Fishkin and SparkToro. I've followed Rand since his days founding SEOMoz, which...

As the Legality of Google Analytics Gets Called Into Question Again; Here’s How To Not Process Any PII With FunnelFuel

Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with FunnelFuel in order to avoid going through the GDPR compliance process with FunnelFuel analytics. This...

Book A Demo