FunnelFuel Blog
Blog Posts
42 posts
How B2B Marketers Can Leverage Content Marketing Strategies for Success
Content marketing has become an essential part of any successful B2B marketing strategy. From blogs to videos to podcasts, content marketing helps you to capture the attention of your target audience, build brand awareness, and drive conversions. But how can B2B marketers make the most of content marketing strategies? In this blog post, we’ll explore the top tips and tricks for leveraging content marketing for success.
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How to Design a B2B Landing Page That Converts: Best Practices Ready For 2023
A well-designed landing page is a powerful tool that can help you generate leads, close deals, and boost your bottom line. But what goes into designing a B2B landing page that actually converts? In this blog post, we’ll explore some of the key elements that you should consider when designing your next B2B landing page.
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B2B Conversion Rate Optimisation Techniques – How To Get Your Site Working Harder For Your Brand
If you’re involved in marketing for a business-to-business (B2B) organisation or you work in an agency with B2B clients, then you need to be doing or encouraging the organisation to practice conversion rate optimisation (CRO). CRO is all about increasing the percentage of visitors to your website who take the desired action, whether that’s making a purchase, signing up for a newsletter, booking a demo or downloading a white paper.
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How to Optimize Your B2B Conversion Rates with A/B Testing, Screen Recordings and Heat maps
Are you happy with your B2B conversion rates? If not, don’t worry – you’re not alone. The truth is, even the most well-run businesses can always stand to improve their conversion rates. After all, there’s always room for improvement when it comes to generating leads and closing sales.
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Ideal Customer Profile; What Is It, 4 Easy Steps To Make Your Buyer Persona & How Do You Use It?
Do you know who your ideal customer is? If not, don’t worry – you’re not alone. Many businesses don’t take the time to create an ideal customer profile, which can lead to a lot of wasted time, money and energy when it comes to growing the business through marketing and sales efforts. Today we’re diving into what an Ideal Customer Profile (ICP) is, how you make it and what you can do with it.
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In A Nutshell: What is Account Based Marketing
Account based marketing (ABM) is a strategic approach to business marketing in which an organisation focuses its efforts on a clearly defined set of target accounts. It is a methodology that has been gaining popularity in recent years, especially among B2B companies.
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‘Dark Social’ Is Changing Your B2B Ad Engagement – How To Immediately Reverse Declining Performance & How To Optimise For The 99%
B2B advertising can be a challenge. You’re trying to reach a business decision maker with a message that is both informative and persuasive, all while standing out from the competition. So, how can you improve your B2B advertising creative to make sure you’re getting the results you want?
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Creating Winning B2B Marketing Strategies Based on Data and Analytics
In today’s business world, data and analytics are more important than ever before. By leveraging data and analytics, businesses can gain a competitive edge and make better-informed decisions about their marketing strategies. B2B sales have never been harder to come by, and today we’ll explore why its time to up-skill your tech stack in order to ensure you’re capturing the data which will move the needle for your business.
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