FunnelFuel Blog
Blog Posts
42 posts
The Entire B2B Digital Advertising Ecosystem Needs A Catalyst Of Positive Change
The digital age has completely transformed advertising and marketing, but not always for the better. Now the industry faces some major challenges; most of which it has brought on themselves. For the B2B marketing world in particular, without a concerted, industry-wide effort to overcome these challenges, the future is worrying.
Read More
A new Reality is Dawning for B2B Marketing: Your Destiny—& Your Data—Should be in Your Hands
Major changes to the tech landscape, buyer behaviours and the digital advertising supply chain are on their way, creating a perfect storm for the world of B2B marketing. What we’ve been using relatively successfully in the past is about to change significantly; it’s a new paradigm. It is one fraught with risk, but one that also presents marketers with opportunities for driving significant improvements in both inbound and outbound marketing activities, creating greater transparency, control, and most importantly, taking ownership of their digital destiny.
Read More
B2B Marketers; The Cookie Demise Is Already Biting, Here Is A Game Plan For 2024
After years of calling wolf, it looks increasingly certain that cookies will be eliminated during 2024. Google Chrome, the last major browser bastion of the cookie based internet will begin deprecation in January, culling 1% of their cookie pools and by June ‘24, they plan to have removed the rest. Other major browsers have long since moved on but Chrome carries 59% of web browsers and with them, has been delivering a massive adtech sized sticking plaster.
Read More
25 Most Powerful Account Based Marketing Insights From The FunnelFuel Analytics
In todays post, we’re looking at insights and more specifically insights with an ABM lens applied over the top. In all my years around agencies, adtech, brands and clients directly, and the various teams that service all stakeholders, everyone has always been screaming for more insights. In the world of B2B and Account Based marketing, this remains exactly the same. One key question we get asked is, ‘what insights can I glean from the FunnelFuel ABM analytics?’ – so today we have put together a post with some of the most powerful and most commonly used.
Read More
2023 Best Guide To ABM: Your Account Based Marketing Cheat-Sheet
Here at FunnelFuel, ABM remains one of the most requested marketing tactics, and tracking named accounts is one of the biggest use cases of our platform. We have amassed a list of the most Frequently Asked Questions (FAQ) which we get asked by clients of all levels of experience in the ABM space. This is your simple and best guide to Account-Based Marketing (ABM) in 2023:
Read More
What is ABX? Uncovering The Power of An Account Based Experience B2B Marketing
Today we’re diving into ABX, or the concept of an ‘Account Based Experience’, and how it has evolved out of the widely talked about Account Based Marketing (ABM) movement. Account Based Marketing (ABM) has been a staple in B2B marketing for years, enabling companies to personalise their approach when targeting high-value accounts. However, a newer concept, ABX, is taking this strategy to a whole new level. In this blog post, we will explore what ABX is, how it relates to ABM, and how B2B marketers can incorporate its principles to drive enhanced business outcomes.
Read More
Unlocking Programmatic Performance with Supply Path Optimisation (SPO) for B2B Marketers
Today we’re diving into the topic of Supply Path Optimisation (SPO) and how it pertains to a B2B marketer. We’re looking at the concept of SPO, why its especially relevant to B2B and what we have done here at FunnelFuel to optimise the supply chain which we connect our proprietary B2B DSP into. Nailing the right supply chain is critical to our success running best-in-class managed service B2B campaigns globally, and we have built up a knowledge base over the years, not least through the trial by fire of optimising a £300,000 PCM AWS bill whilst trying to find the right B2B audiences.
Read More
Dissecting & Optimising The Best-In-Class TOFU B2B Media Mix (April 2023 stats)
What are B2B marketers doing to drive their Top of Funnel (TOFU) marketing mix in 2023? According to the latest research from Insider intelligence, it’s squarely into the world of social media. As you can see on the below graphic, according to B2B marketers in the USA, as of April 2023, 50% felt that social contributes the most to their TOFU goals. The traditional go-to channels of search, SEO and content have fallen down the pecking order, all of which got me thinking. What are the most effective top of funnel tactics in mid-2023?
Read More