FunnelFuel Blog
Blog Posts
42 posts
B2B Positioning: How To De-position Your Competitors Using This Competitive Intelligence Framework & Gain Mindshare
Today, we’re looking at B2B positioning and more specifically at how you can use advanced competitive intelligence gathering exercises to de-position your competitors and win their business. This journey begins with world class competitor research, with the intention of building GTM strategies which are proactive and on the front-foot. In B2B, as is equally the case in other product spheres, the best product/service isn’t the one that is winning; the one that is winning is the one that is perceived to be the best. Therefore the name of this game is market perception and winning B2B mindshare. In a World where its easy to take potshots at competitors who are down, we’ll explore how its far more powerful to de-position them when they’re at their very best. We’ll explore a 4 step process to build out a positioning framework and align it with your GTM strategy.
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Implementing World-Class B2B Content Marketing To Move Your Marketing Needle
Welcome to our blog post on B2B content marketing! If you’re in the world of business to business marketing, you’re likely familiar with the term content marketing. But what exactly does it mean when it comes to B2B marketing? I’ll preface that the majority of what I’ll discuss today relates more to the impacts of content marketing on your B2B SEO, however we also cover the ability to propagate this world class content via paid media and organic channels to maximise its reach and its impact.
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Dark Social Falsely Attributes B2B Web Traffic as “Direct”: Unmasking Dark Social For B2B Marketers
We have spoken previously about the impact of ‘dark social’ for B2B marketers and I was interested to see the topic hit the headlines again this week with research carried out my Rand Fishkin and SparkToro. I’ve followed Rand since his days founding SEOMoz, which later rebranded into Moz, so when this research came out I knew it would be meaningful and significant.
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As the Legality of Google Analytics Gets Called Into Question Again; Here’s How To Not Process Any PII With FunnelFuel
Disclaimer: this blog post has been written by digital analysts, not lawyers. The purpose of this article is to explain how to not process any personal data with FunnelFuel in order to avoid going through the GDPR compliance process with FunnelFuel analytics. This work comes from our interpretation of different sources: the official GDPR text and the UK privacy commission: ICO resources. It cannot be considered as professional legal advice. As with GDPR, this information is subject to change. GDPR may also be known as RGPD in French, Spanish, Portuguese, Datenschutz-Grundverordnung, DS-GVO in German, Algemene verordening gegevensbescherming in Dutch, Regolamento generale sulla protezione dei dati in Italian.
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Scaling B2B SEO; AI Content & Programmatic SEO Tactics To Dominate Search Engines & Lower SEM Costs
Of all of the marketing channels available to the modern B2B marketer, SEO in many ways remains one of the most perplexing – In many ways SEO still lives in an earlier incarnation of the internet where links are traded and dubious, hard to measure and hard to gauge tactics were used to try and dominate the SERPS. Yet SEO has vast potential to feed your marketing funnel and lower your SEM investment, whilst letting your brand benefit from the trust that high Google rankings can uniquely deliver.
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The Future of B2B Advertising: Pandemic Digital Shifts Are Here To Stay & Now TV Is Coming Into The Mix
As B2B advertising continues to evolve, advertisers are constantly on the lookout for the most effective way to reach their target audience. In a year, 2023, which Forbes are calling ‘a pivotal year for B2B marketing’ we explore whether this is the year that the most traditional of big media platforms really starts to ‘work’ for B2B marketers.
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The Ultimate Guide to Programmatic Account Based Marketing
Account-Based Marketing (ABM) has been a buzzword in the B2B marketing world for quite some time now. It is a strategic approach that involves targeting high-value accounts with personalised and relevant marketing messages to create a more meaningful relationship with them. On the other hand, programmatic advertising is a technology that automates the process of buying and selling digital advertising. Programmatic Advertising has become an essential tool for marketers to achieve their advertising goals, yet for too long, it hasn’t maximised its potential for B2B marketers – a problem which we have set out to solve here at FunnelFuel.
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Unlocking Early B2B Buyer Intent: Leveraging the Bidstream to augment the research journey & position yourself as the market leader
Every company dreams of being the first to ‘get in front of the prospect’ and today we show you how a combination of bidstream data, a best-in-class audience and contextual graph and proprietary B2B data makes this possible. The result? a chance to augment that research with valuable and accretive content which aids the customers understanding of your solutions landscape whilst simultaneously positioning your brand as the go-to solution and thought leader in the space.
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